If you follow me on Twitter already know that I posted a few times this morning about Mike Golic and Erik Kuselias (who was filling in for Greeny) talking about Twitter on Mike & Mike in the Morning (ESPN Radio). This sudden sports media attention to Twitter was prompted by @THE_REAL_SHAQ’s “halftime tweet” Saturday night, which was supposed to be secret, but of course wasn’t. Golic talked about how he doesn’t know anything about “Twittering” (Kuselias corrected Golic that it’s actually called “tweeting”) or Facebook, though his kids do it, and basically tried to figure out what this “mass texting” is all about and why everyone is so obsessed with following the little details of what other people are doing.
This brings me back to my blog post from a few days ago where I said that Twitter, not Facebook, needs to lead in with “What’s on your mind?” (or something similar) instead of “What are you doing?”
Twitter is primarily no longer about “What are you doing?”. It is about sharing ideas and information in rapid form to reach tens, hundreds, thousands of people at once depending on how many followers you have and how many they have. The more interesting or valuable the tweet, the more it gets “re-tweeted”. In other words, it is a form of new media (oh that catchy phrase!) that is changing the way people share and consume information about every topic imaginable. It’s not just about friends following friends. It’s about sharing what matters to you, learning from others and connecting.
In the sports world we see how Shaq uses Twitter to connect with his fans or how ESPN’s Rebecca Lobo uses Twitter to share her thoughts and opinions during the basketball games she’s commentating (or even just watching from home). During one of her games the other broadcasters mentioned her Twitter account and in an hour she had over 2,000 followers. We saw how Ellen DeGeneres joined Twitter mere hours before an appearance on Leno and tweeted for everyone to “re-tweet” that she wanted to see how many followers she could get before Leno. In an hour she had over 50,000. By the next day 100,000. And she continues to tweet about her show, her wife, American Idol, and more. As I type she has 331,667 followers. Zappos is even using it to get her to come to their office.
As Twitter becomes more popular with celebrities, sports figures, media and still just us regular folk, people will learn to understand that it has just as much power as a radio or TV show.
Now back to Mike & Mike. Less than three hours after Golic declared that “I don’t know what Twitter is and I don’t care,” I noticed an @mikegolic account and an @erikkuselias account. Golic’s first post:
Awesome! I started following him and Kuselias, but much to my chagrin, they then just set up an RSS twitterfeed to feed ESPN headlines through their Twitter accounts. So essentially both accounts have the same content. If I wanted that I could just follow @ESPN (which feeds the same content) or set up an RSS to my feed reader. Which means that instead of having thousands of followers by the end of the day by just being real and talking about the show or the NCAA tournament, whether the Irish are gonna win the NIT, or whether they still don’t get this Tweeting thing – in other words, the personality that makes people watch THEM and not just read sports news– Golic & Kuselias only have 15 followers COMBINED now at almost 6pm.
But wait… there’s more! Not minutes after finishing this blog post I saw the following:
Hi guys, sorry about the confusion. This is not the real Mike Golic. However I am more than willing to give him this name. Send him emails!
By the way, I shut off that RSS feed, I realize how annoying it is…I want Mike and Erik to tweet, badger them to come get these names!!
How uncool. I bet tomorrow Mike & Erik will be talking about how lame Twitter is that someone tried to impersonate them just to get them on there.