Category Archives: Media and Marketing

Best Email Marketing Ever.

Best Email Marketing Ever.

You don’t not open an email when the sender is Seneca Crane.

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Nostalgia Beats New Media Hype in Super Bowl Ads

In social media circles, the buzz leading up to the Super Bowl was all about digital and social integration in advertising. It’s not just about a funny or explosive TV ad anymore. This is the future. There were ads created … Continue reading

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Twitter Makes “All The Tostitos” a Championship Meme

Yesterday I ranted a bit about how Tostitos was missing out on a big opportunity by not engaging with fans on Twitter in advance of and during the Fiesta Bowl and the BCS National Championship game, which they sponsor. But silly … Continue reading

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Sorry, Tostitos. Your #BCS Sponsorship Just Got Scooped

I woke up this morning to see something that made the social marketing geek in me giddy with excitement.The sports news arm of The Onion, everyone’s favorite mock news site, used their Twitter account, @OnionSports, to sponsor the trending topic #BCS … Continue reading

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ESPN, You’re Doing It Wrong

By now you’ve probably heard news of ESPN’s upcoming brand and web property, ESPNW, “a whole new world for female athletes and sports fans.” As soon as I saw the following tweet from one of my favorite sports bloggers, Julie … Continue reading

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Tweet of the Day: January 26, 2010

Today’s “Tweet of the Day” is awarded to digital advertising agency R/GA for their sarcastic commentary on the tomorrow’s highly anticipated (to put it mildly), hotly-rumored Apple new product announcement. Continue reading

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Two things that annoy me on Twitter

Want to know what annoys me on Twitter? Well, a lot of things. But with particular regard to brands that are jumping on the Twitter bandwagon because they feel they have to keep up, these two items come to mind: … Continue reading

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Beyond the “Customer”: How Social Media is Changing Loyalty Marketing in Sports

I read an article a few days ago about the Chicago Cubs’ new loyalty marketing tactic. Despite the recession,  ticket prices are going up in 2010, so the Cubs are rewarding those “loyal customers” who renew their season ticket package … Continue reading

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Dear NFL: If You Build It, We Will Pay

College football season just ended. NFL playoffs kicked off this weekend. We’re just getting into conference play in college basketball. And yet what am I excited about? The 2010 baseball season – 3 months away. As you most likely know, … Continue reading

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It’s True: Pizza Hut Hiring a Twitter Intern

Unlike my previous “Seeking Re-Tweeter” April Fool’s joke post, this one is actually real! Pizza Hut is looking for a “Summer Twintern” (I would have called it Twittern).  Applications now being accepted. [via The New York Times] COMPANY Pizza Hut Inc. … Continue reading

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