Category Archives: College Football

Twitter Makes “All The Tostitos” a Championship Meme

Yesterday I ranted a bit about how Tostitos was missing out on a big opportunity by not engaging with fans on Twitter in advance of and during the Fiesta Bowl and the BCS National Championship game, which they sponsor. But silly … Continue reading

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Sorry, Tostitos. Your #BCS Sponsorship Just Got Scooped

I woke up this morning to see something that made the social marketing geek in me giddy with excitement.The sports news arm of The Onion, everyone’s favorite mock news site, used their Twitter account, @OnionSports, to sponsor the trending topic #BCS … Continue reading

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Notre Dame, Michigan: The Chili Bowl

The date was September 11, 1993. The setting was my parents’ kitchen. It was mid-day, and my mom asked me to heat up some veggie chili for lunch. I didn’t like chili at the time and I refused, asking my … Continue reading

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Ghost Tweeting Needs to Die

This just in from Mike Bianchi at the Orlando Sentinel: Urban Meyer, Head Coach of the Florida Gators, has a “Twitter Coordinator” run his @CoachUrbanMeyer account: When I quizzed Meyer about his philosophy on Twitter the other day, he smiled and … Continue reading

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